Rio Tinto

Client: Rio Tinto
Brand idea: Different job. Same Spirit.

Rio Tinto is one of the biggest mining and metals companies in the world, with over 90,000 employees across 40 countries.

Without gold, silver and bronze what would be left of the Olympics? This campaign parallels the world of the Olympic athlete with the world of Rio Tinto, highlighting the spirit, inspiration and ingenuity that set both apart from their competitors. 

The ‘Mine to Medals’ programme has been a huge success so far. From its inception in the summer of 2011, the programme has captured the hearts of employees throughout the world. 

Project Scope: London 2012 Olympic and Paralympic Games Campaign. Global employee engagement, launch event and environment design, advertising and exhibition stands including guidelines.

Agency Credit: Dragon Rouge