Client: Rigby & Peller
Brand idea: Pioneering Expertise
Project: Working at Interact I got the opportunity to work on a brand identity refresh and help with Rigby & Peller’s positioning. This involved their photography, guidelines, website, in-store experience, marketing communications and advertising look-and-feel.
Founded in London in 1939 by two female corsetieres, Rigby & Peller is the original pioneer in expert lingerie styling. And with London’s lingerie maverick, June Kenton, at the helm, Rigby & Peller evolved into one of the most talked-about brands in London.
Formidably expert, Rigby & Peller has dressed some of the world’s most iconic women, from rock royalty to crowned heads, and is renowned for obsessive attention to every fine detail. The pioneering Rigby & Peller fitting and lingerie styling service is one for which we’re known to this day – and one that many retailers claim, but few can deliver.
An amazing amount of work went into print-testing their new colour schemes and we developed a full set of guidelines detailing every touch-point from stationery through to the shopping experience.
The client was great and all the work was well received.
Agency Credit: Interact Branding