Client: OC&C Strategy Consultants
Brand idea: Embrace the difference
Purpose: Together, delivering the right strategies that work in the real world
Tagline: Uncommon sense
Who would have thought that rebranding a strategy consultancy could be so much fun. We could only tweak the logo – but everything else was up for grabs from their stationery through to advertising. We developed a great tone-of-voice and positioning that focussed on OC&C’s pride to be and think differently to their competitors. We photographed staff from across the business and who brought their new values to life.
Accreditation: Hill+Knowlton Studio