Brand idea: Pursuing real value for every move.
A leading national firm of estate agents with 46 offices across the UK, Jackson-Stops has been growing its reach, advising and supporting on property trading since 1910.
Originally added alongside the founder’s name to build a family spirit within the company, it had become clear that the “& Staff” was not being understood by customers. Customer survey feedback showed that many clients were already just using ‘Jackson-Stops’ and it was time to make the change formally.
With this came the potential to refresh the brand as a whole and faced with a rapidly growing digital real estate market and the fresh challenges that brings it was important to have a clean, contemporary brand that could stand out in the digital market place, as well as on the high street.
Project Scope: Brand refresh, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Portfolio Management, Brand Positioning.
Agency Credit: Aeron Branding