Brand idea: Change that counts
Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.
We were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.
The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.
Project Scope: Brand refresh, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Portfolio Management, Brand Positioning
Agency Credit: Aeron Branding