The Big Curry

Advertising, Branding, Campaign

Korma Blimey
Following our successful rebrand for ABF The Soldiers' Charity we developed an integrated awareness campaign for 'the Big Curry' which included viral, online and outdoor media, national press, plus also The Big Curry – an annual nationwide fundraising event that is now using social media to attract a new up-and-coming generation of awareness and support. Results have been tangible: since rebrand launch in early 2010, our work has helped achieve a 22% increase in corporate income and a 85% increase in donations for The Big Curry annual fundraising programme.

What we have worked on:

– Global identity system

– Messaging framework

– Advertising

– Website design and build

– Marketing collateral and event materials