Client: News UK Brand idea: Home of the Bold & Brave.
Challenge News UK, owner of brands such as The Times, The Sunday Times and The Sun, wanted to refocus the engine room of the organisation, the commercial department, on what they fought for every day.
Solution Based on the core values of the business - be bold, ambitious, collaborative, supportive and use fresh thinking we developed a new expression of Purpose – "passionately securing the future of professional journalism"; and an outward expression of that Purpose - Home of the Bold and the Brave.
Results We then introduced a design concept to their new News UK office development in Borough to bring "The Home of the Bold and the Brave" to life. "The power of the individual" focuses on people, both past & present, who capture the spirit of 'Bold & Brave' and have links to the newspapers. From Ian Fleming to Ernest Shackleton, James Morris and the conquest of Everest to Help for Heroes volunteers. Iconic, powerful, memorable.
News UK has embraced its new purpose and is now applying it across the business. Most recently it was used at Advertising Week Europe 2015.